Effective Date: 9 December 2024

Blended Life Wellbeing (referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you engage with our services, including purchasing our online courses and resources, or interacting with our website and social media platforms.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at https://www.oaic.gov.au/.

By accessing our website or purchasing our online courses and resources, you consent to the practices described in this Privacy Policy.

Personal Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, mailing address and phone number.

• Payment Information: Billing address, payment card details, and transaction history.

• Account Information: Login details if you create an account with us.

• Marketing Data: Preferences, interactions with our website, and responses to our advertisements.

• Technical Information: IP address, browser type, and usage data through cookies and analytics.

• Social Media Data: Information obtained through your interactions with our social media ads or platforms.

How We Collect Your Information

We collect personal information in several ways, including:

• Forms you complete on our website (e.g., purchases, account creation, newsletter subscription, or contact forms).
• Direct interactions, such as when you email us or call customer support.
• Cookies and analytics tools that track your usage of our website.
• Social media platforms when you engage with our advertisements or pages.

How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To process payments, deliver purchased courses or resources, and provide customer support.
• Improvement: To improve our offerings, website performance, and overall user experience.
• Marketing: To send newsletters, promotional offers, and updates about our services (you may opt-out at any time).
• Targeted Advertising: To create and deliver personalized ads on platforms like Facebook, Instagram, and Google.
• Legal Compliance: To meet regulatory requirements and respond to legal obligations.

Social Media Advertising

We engage in targeted advertising on social media platforms, which may include sharing anonymised data (e.g., hashed email addresses) with platforms such as:

• Facebook/Instagram Ads (Meta)
• Google Ads
• LinkedIn Ads

These platforms may use the information to deliver personalised ads. You can manage your privacy settings directly on these platforms.

Cookies and Tracking

We use cookies and similar tracking technologies to:

• Enhance your browsing experience.

• Recognise repeat visitors.

• Analyse website usage and performance.

• Deliver personalised content and advertisements.

You can manage cookie preferences through your browser settings or by using opt-out tools provided by advertising platforms.

Disclosure of Personal Information

We do not sell your personal information. However, we may share your information with trusted third parties, including:

• Payment Processors: Stripe, PayPal, Kajabi Payments.
• Email Marketing Platforms: Mailchimp, Kajabi or similar.
• Advertising Platforms: Meta, Google Ads, LinkedIn.
• IT Service Providers: For hosting, analytics, and technical support.

These parties only receive the information necessary to perform their services.

How We Protect Your Information

We use industry-standard security measures to safeguard your data, including:

• Encryption for sensitive information like payment details.
• Secure servers with firewalls and regular system updates.
• Limited access to personal information based on business needs.

While we work hard to protect your data, no system is 100% secure, and you use our services at your own risk.

Your Rights

You have the right to:

• Access the personal information we hold about you.

• Request corrections to inaccurate or outdated information.

• Opt out of receiving marketing communications.

• Request deletion of your personal information, subject to legal or contractual obligations.

To exercise your rights, email us at [email protected]

International Users

If you are accessing our website from outside Australia, your information may be transferred to and processed in Australia. By using our website, you consent to this transfer.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be published on our website with the effective date. Continued use of our services signifies your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us:

• Email: [email protected]